1.1 Personal data

In the following, we inform you about the processing of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behaviour. In this way, we would like to inform you about our processing procedures and at the same time comply with our legal obligations, in particular from the EU General Data Protection Regulation (GDPR).

1.2 Data controller

The data controller pursuant to Art. 4 (7) GDPR is:

When using the website for information purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us. The legal basis is Art. 6 (1) f GDPR:

• IP address
• Date and time of the request
• Content of the request (page visited)
• Amount of data transmitted in each case
• Browser

3.1 Overview over various offers

In addition to the purely informational use of our website, we offer various services that you can use if you are interested (e.g. registering an account, purchasing goods) and we use other functions to facilitate sales (e.g. payment method selection) and to analyse or market our offers, which are presented in more detail in Section 4 and 5 below. For this purpose, you usually have to provide further personal data and/or we process such further data that we use to perform the respective services. The aforementioned data processing principles apply to all data processing purposes described here.

3.2 Use of external service providers

In some cases, we use external service providers to process your data (e.g. payment service providers, shipping companies). These service providers are carefully selected by us, are bound by our instructions and are regularly monitored.

3.3 Further third party involvement

Furthermore, we may pass on your personal data to third parties not already mentioned in this privacy policy if we offer participation in promotions, competitions, conclusion of contracts or similar services together with partners. Depending on the service, your data may also be collected by the partners on their own responsibility. You will receive more detailed information when you provide your data or in the description of the respective offers.

3.4 Third parties outside of the EEA

If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer.

When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. When you register a customer account with us, we only collect the information that you voluntarily share with us. This data may include, for example:

• Your first and last names, as the case may be also your title or user name
• Login data: your email address and a password you choose yourself
• Your contact details, e.g. your name, postal addresses, telephone numbers, fax numbers, email addresses
• Any further information on your person and your interests that you might share with us

5.1 Shopping information

If you order something from our online shop, we collect your shopping data. Depending on the type of purchase and processing status, shopping data may include the following information:

• Purchased item details (name, price, model, etc.)
• Order number
• Delivery and billing addresses
• Delivery and payment status, e.g. “completed” or “dispatched”
• Messages and communication relating to purchases (e.g. complaints and messages to customer service)
• Return status, e.g. “ongoing”
• Information regarding service providers involved (e.g. shipment numbers of parcel services)

5.2 Payment details

We offer you various payment methods – in particular credit card, PayPal. We collect the payment details shared by you in order to execute the payment. We receive further payment details from external payment service providers and credit agencies which we work with in executing payments and carrying out credit checks. We only forward information to our payment service providers which is necessary for processing payment.

Payment details include:

• Billing addresses
• Preferred payment method
• IBAN and BIC or account number and sort code
• Credit card details

The payment details also include other information directly connected to payment processing and credit checking. This applies, for example, to information which external payment service providers use for identification such as your PayPal ID if you are paying with PayPal.

5.3 Transfer of data on outstanding debts to collection service providers

In the event that outstanding invoices are not settled despite repeated reminders, we may transfer the data required to commission a collection service provider to a collection service provider for the purpose of collecting the debt. Alternatively, we may sell the debt to a collection service provider which is then able to file a claim in its own name.

Legal basis: The legal basis for transferring data within the framework of fiduciary collection services is Article 6 (1) b GDPR; data is transferred within the framework of selling debt on the basis of Article 6 (1) f GDPR.

6.1 General information about cookies

We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Services. Cookies or tags are bits of code that allow our technology partners to collect information that usually does not directly identify you. If required by law, we will request your consent before using cookies or other tracking technologies.

6.2 Cookies

Cookies are small web files that a site or its provider transfers to your device's hard drive through your web browser that enables the site's or provider's system to recognize your browser and remember certain information.

Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our Services; and to remember your preferences for your convenience.

We use the following types of cookies on our Services:

• Strictly Necessary Cookies – essential for basic site functions.
• Functional Cookies – remember your choices to enhance experience.
• Performance or Analytic Cookies – collect passive usage data to optimize our Services.
• Advertising or Targeting Cookies – used to make advertising messages more relevant to you.

6.3 Your Choices

You can manage browser cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser.

6.4 Web Pixels

To see how successfully our marketing campaigns or other goals of the Services are performing we sometimes use conversion pixels. We also use web pixels to analyze usage patterns on our Services.

6.5 Analytics

We may use third-party service providers to monitor and analyze the use of our Services. Presently, we use Google Analytics. Google Analytics is a web analytics service that tracks and reports Site traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout.

6.6 Behavioral Remarketing

We also use remarketing services to advertise on third-party websites to you after you visited our Services. For this purpose, visitors are grouped by certain actions on our Services, e.g., by duration of a visit. This enables us to understand your preferences and to show you personalized advertising even if you are currently surfing on another website that also participates in the Google advertising network.

• Google Ads — you can opt-out by visiting Google Ads Settings.
• Bing Ads — please read Microsoft's privacy statement at https://privacy.microsoft.com/en-US/.
• Facebook Ads — you can modify your preferences at Facebook's Ad Preferences.

6.7 Other Tracking Technologies

We may also use Tracking Technologies to collect "clickstream" data, such as the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times and other relevant statistics.

6.8 Do Not Track

Since uniform standards for “DNT" signals have not been adopted, our Site does not currently process or respond to “DNT” signals.

6.9 Location Information

You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third-parties by disabling location services within the device settings or denying certain websites permission to access location information.

7.1 Transfer only where allowed by law

We only forward your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of customer service, with technical service providers or with logistics companies. These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service. If you shop with one of our partners, we forward particular shopping data regarding you to the partner (e.g. your name and your delivery address), so that the partner can send you the goods ordered.

7.2 Technical service providers

We work with technical service providers in order to be able to provide our services. If they process your data outside the European Union, this may mean that your data is transmitted to a country with a lower data protection standard than the European Union. In such cases we will ensure that the relevant service providers contractually or otherwise guarantee an equivalent data protection level.

7.3 Payment service providers and credit agencies

We offer different payment options, such as advance payment, payment by credit card, payment by PayPal and payment on invoice. For this purpose, payment data can be transferred to payment service providers with whom we work with. You can find more details about processing of personal data by payment service providers in their privacy policies.

7.4 Shipping companies

We work with external shipping companies to deliver orders. These shipping companies receive the following data to execute the relevant order:

• Your name
• Your delivery address
• Your post number if applicable
• Your email address if applicable (if the shipping company wishes to inform you of the provisional delivery date by email)

7.5 Authorities and other third parties

If we are obliged by an official or court decision or it is for prosecution purposes, we will if necessary forward your data to prosecution authorities or other third parties.

We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us store it for particular purposes, including for defence against legal claims.

If you close your customer account, we will delete all the data we have stored regarding you. If it is not possible or necessary to completely delete your data for legal reasons, the relevant data will be blocked for further processing.

Blocking will occur, for example, in the following cases:

• Your order and payment details and perhaps other details are generally subject to various legal retention obligations, such as those in the Handelsgesetzbuch (HGB - Commercial Code) and the Abgabenordnung (AO - Tax Code). The law obliges us to retain this data for tax audits and financial audits for up to ten years. Only then can we finally delete the relevant data.
• Even if your data is not subject to any legal retention obligation, we may refrain in the cases allowed by the law from immediate deletion and instead carry out initial blocking. This applies especially in cases where we may need the relevant data for further contractual processing or prosecution or legal defence (e.g. in the event of complaints). The decisive criterion for the duration of the blocking is then the legal limitation periods. After the relevant limitation periods expire, the relevant data will finally be deleted.

We use technical and organisational measures to secure our systems. With regard to your order and your customer login, we transmit your personal data securely using SSL encryption (Secure Socket Layer).

10.1 Your rights against us as data controller

You have the following rights against us as a data controller in respect of personal data relating to you:

• Right to information
• Right of rectification or erasure
• Right to restriction of processing
• Right to object to processing
• Right to data portability
• Right to withdraw consent (in case consent is the basis for data processing)

10.2 Information requests

In order to ensure that your data is not disclosed to third parties in the course of requests for information, please attach sufficient proof of identity to your request.

10.3 Withdrawal of consent

If you have given your consent to the processing of your data, you may revoke this consent at any time. Such revocation affects the permissibility of the processing of your personal data after you have expressed it to us. The permissibility of the processing of your data up to the time of your revocation remains unaffected.

10.4 Objection in case of processing on the basis of balancing of interests

Insofar as we base the processing of your personal data on a balancing of interests, you may object to the processing. In the event of your objection, we will review the situation and either cease or adjust the data processing or show you our compelling legitimate grounds for continuing the processing.

Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. The best way to exercise your advertising objection is to contact us using the contact details provided below.

You also have the right to complain to a data protection supervisory authority about our processing of your personal data.

Further improvements to our website or changes in legal or regulatory requirements may require changes to this privacy notice. Thus, we encourage you to re-read this Privacy Notice from time to time.

You can reach our data protection officer at:

(with the addition “data protection officer” in the subject line)